How would you go about starting your own business, which would be an exclusive cake, cookies and biscuits store and ensure its success?

NMIMS ASSIGNMENT APRIL 2024,

NMIMS SOLVED ASSIGNMENT SOLUTION,

NMIMS SOLVED ANSWERSHEET APRIL 2024

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: - PRAKASH

Mobile: - +91- 9741410271

Email: - smu.assignment@gmail.com

Marketing Management

Q1. Citing from your own practical experience, which are the factors, which are important in the retail scenario for a product in a supermarket to sell?

Q2. How would you go about starting your own business, which would be an exclusive cake, cookies and biscuits store and ensure its success?

Q3. Case Study

Audi's marketing synchromesh

The luxury carmaker is focusing on technology, digital platforms and below-the-line activities to drive sales.

Every carmaker has marketing principles and brand attributes that they leverage to get better connected with their customers. Think reliability and engineering for Honda, low cost of ownership and maintenance for Maruti Suzuki and sporty driving for BMW.

For Audi India, its Strategy 2025 black book includes the following: Customer-centricity, network, product, and digitalization. These operating principles started some six years ago, and could be said to largely apply to other luxury carmakers, but Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience.

Buyers today are younger and there is a growing acceptability that it is okay to buy a luxe car. But the sensibility of ownership amongst young buyers who come from start-up backgrounds is very different, he added. “They want to buy shoes that are sustainable and made by companies that are high on ESG (environmental, social, and governance) norms, so their approach to vehicles is no different,” Audi regularly sees more queries for the electric range of cars as well as fuel efficiency norms.

Audi India has among the widest range of electric cars (five)-the e-tron 50, e-tron 55, e- tron Sportback 55, e-tron GT and RSe-tron GT. But the key volume sellers remain the Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8. In other words, Audi in still very much a Q-led company in terms of its volumes. Officials said 45 per cent of sales comes from the Q range. The Q7, a brand new launch for 2022, is expected to be rolled out soon.

Does that mean its electric vehicles are more of a notional offering? Dhillon clarified that it's going to make time before the charging network is ready and prices rationalize for EV sales Cars are already taxed at around 28 per cent and, when it's an electric car, he explained, there are duties on components and other imports, so that the company faces "a duty on a duty”, creating an additional layering that makes its EVs so expensive. For an e- tron, Dhillion said the duty is around 111 per cent. Add the cost of registration and the final price "restricts the full potential of the category".

"Even so, when the time is right, Audi's next investment is likely to be in EVs,” Dhillon said. "Policy will change some day and it may be a long wait but Audi is committed to the cause.”

Questions

Q3 a) What is Audis future strategy? What is the name of its digital platform and how does it plan to leverage this platform?

Q3b) What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times?

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us: +919741410271

Email: smu.assignment@gmail.com