Strategic Management NMIMS April 2024 Assignment - Create two ideas to engage with advertisers

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Strategic Management

1. You are a mobile phone manufacturer manufacturing phones for different segments of the population. Sales for your lower segment phones is falling while sales for your higher segment is increasing. Why do you think is this happening? What could be the reasons? How do you deal with situation? Does this need any change of strategy? What changes would you do in strategy? Give valid reasons, examples while answering the questions.

2. India has been a laggard in the world of Sports. You have been appointed as a consultant for strategy for building a sports ecosystem in India. Suggest a strategic road map to make India a sporting powerhouse.

3. You are the marketing strategy head for a major online music service. Your business is dependent on advertising, but, despite the large number of consumers listening to your app. Advertisers have not been enthused to advertise.

a. What strategy should you adopt to get advertisers on board? Give examples to justify your answer.

b. Create two ideas to engage with advertisers.

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Email: smu.assignment@gmail.com